How to Get a Million Visitors to Your Website: Part 1 - Mike Cernovich
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How to Get a Million Visitors to Your Website: Part 1




I flopped around the Internet for years, learning the ropes and learning how to write. If you count posting on internet list-serves, I’ve been writing online since 1999, and I started my first blog in 2003. Oh how time flies!

In 2014 I had a great year, with my websites getting millions of page views and almost two-million unique visits.

This traffic may seem small compared to, say Vox Media or the Washington Post. Or it may seem like a lot of traffic if you are just starting off.

There’s a difference between your sites’ traffic and a mega-site’s traffic.

Let’s say you’re in fitness and you write an article for a fitness site that does more views in a couple of days than I do in an entire year.

That site is the place to be. Well, it’s a great place to write if you’re the corporate overlord. It’s not a great place to write if you have your own brand and don’t want to insert links to products you might not believe in.

Or maybe you write for Men’s Health. You pretend that the cover models are 100% all-natty-brah so that testosterone boosters can be sold to teenagers. No thanks!

Why not be your own brand?

I am my own brand. People who come to my sites go there for one reason – to read what I write.

I also earn money when I endorse a product. If I sell an eBook or affiliate market a product, the money goes into my pocket.

There’s nothing magical about what I do. In fact, if you are in the fitness industry, you could blow away my traffic as people love reading fitness articles.

Hint: The three most-common New Year’s resolutions concern health/fitness, making money, and relationships/getting laid.

Write about those topics and watch your audience grow.

Political articles are especially popular. If I wrote about socio-political matters, my traffic would increase by tenfold.

My traffic isn’t to make me look cool. It’s to prove that, yes, you can do whatever you want on the Internet.

When “writer x” loses his job at a magazine or mega-blog, he loses his audience.

One “writer” for a Gawker site lost her job. She had to start a Tumblr site, as she had no idea how to create a webpage. After begging for freelance work for several weeks, she was able to land another job as a corporate slave making barely above minimum wage.

I will never lose my audience.

These stats emphasize why you should write under your own name rather than pitch articles.

Choose yourself.

If you do pitch an article to a mainstream organization to obtain social proof, make sure you have your own web presence.

  • Step 1: Sell out to get your name out there.
  • Step 2. Have a website so when people read your articles at Mega Corp Dot Com, they’ll follow you to your home.
  • Step 3. You never have to sell out again!

The end game is for you to become your own brand.

You want people coming to a website for one reason only – because YOU are the main event.

Anyhow, here are some of my site stats. Even if I never posted another word in 2015, my numbers will exceed those of 2014.


  • 4,500,000 page views
  • 1,430,000 unique visits
  • 305 articles published
  • 5,500 newsletter subscriptions
  • (All of my subscriptions are opt-in. I never add anyone to my email list and hate when people add me to their lists.)


  • 796,000 page views
  • 357,000 unique visits
  • 77 articles published

Why did Danger & Play’s traffic grow so much?  It’s not just that I published more articles.

I am going to smash 2014’s traffic numbers. I’ve only posted 28 times as of mid-March. If I keep that pace up, I’ll end 2015 with around 100 or so posts with massive traffic growth.

I’ll write more about how I grew my traffic and what steps I’m currently taking to grow traffic.

Mike Cernovich Podcast

2015 (first year of podcast)


  • 414,000 page views
  • 222,000 unique visits
  • 10 posts published
  • Product released: Juice Power


  • 268,000 page views
  • 156,000 unique visits
  • 43 posts published

As you can see, my traffic to Fit Juice increased while my posting decreased. (I actually spend less than one-hour a month on Fit Juice while earning enough cash to make a large mortgage payment.)

Anyhow, there’s the raw data.

In the coming weeks I’ll discuss the keys to traffic growth.

(I don’t currently share income data as I’m not in the Internet Marketing business. What I earn is my business. I will say this: As of Dec. 2014, I have been able to I live 100% off of my websites.)

You can be a one-man operation and still have millions of visitors to your websites.

Pretty cool, isn’t it?


Marketing for Men

WATCH: Male BuzzFeed Staffers Discover They Have Testosterone Levels Of 12 Year Old Boys



The crew over at BuzzFeed decided to tempt fate in a segment of “The Try Guys.”

The cast had their testosterone levels measured. Anyone who has seen the show shouldn’t be all that surprised that the crew came out with VERY low levels.

Jim Hoft of The Gateway Pundit reported, “The man-boys at BuzzFeed scored extremely low when compared to a normal male.” Hoft continued, “In fact their testosterone levels closely matched those of a 12 year-old boy.”

Hoft also posted the testosterone table, and so will I.

For reference material here is the video in which they undergo the test. WARNING: Viewing this video may lower testosterone levels… I am purely speculating.

This is shocking if one is familiar with their other works including titles like, “The Try Guys Try Drag For The First Time” or “The Try Guys Wear High Heels For A Night.”

Don’t get me wrong, I am all for all types of males being represented in media. I am glad that BuzzFeed has cornered the market on beta males. It seems to fit their image.

Gateway Pundit

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Marketing for Men

An Honest Book Review of Mike Cernovich’s Gorilla Mindset



The first time I heard of author, filmmaker, and journalist Mike Cernovich, I had stumbled across a youtube video about a year ago. I quickly found myself laughing at his direct, sometimes over the top analysis of life, the world, and politics.

What kept me watching was that he was humorous and witty, yet actually had a message that struck home. I watched his videos for a while and found that when I trolled his comments I kept seeing a book title pop up in the discussion.

Gorilla Mindset? What is that? When I read the description online I thought, “I wonder if this is one of those gimmicky, generic self-help books that I used to see on late night infomercials?”

But after watching Mike’s other content online I decided that I would buy the book. If I didn’t like it I still knew that the funds may help to support the broader message that Cernovich was spreading. So I showed my support by buying what I like to call “culture war bonds.” I started with the Audiobook. I am a busy guy and sometimes it is hard for me to find the time to sit down and read a book. But I can almost always find time to listen to one. Whether I am at work or in the car, audiobooks make it easy for me to keep up on my reading list, even on the go.

After I ordered the book I put in my cheap knockoff earbuds and pressed play. I was immediately greeted with that signature Cernovich voice that I had heard countless times on YouTube.

I quickly realized after listening to a couple chapters that this was not like other self-help books. It was a direct, concise, and common sense approach to changing not just my behavior habits but also the way in which I was choosing to view the world. I have never been a gym rat and still don’t work out nearly as much as I should, but the book contained a lot of small things about my health that I had never considered before. Things that are very easily adopted and implemented with almost no disruption to my current daily routine, and still yield measurable results.

What really struck me was the way at which Mike chose to define the “Gorilla Mindset.” I have always considered myself more of a cerebral person over a jock-type guy. I’ve read books explaining the importance of self-reflection and setting goals, mental and physical. But the way Mike breaks it all down in simple, easy to understand language really made it absorbable. I learned things in the book that still affect my outlook on life, and that helped shape the way at which I choose to manage the everyday stresses that I face.

I adopted a few of the techniques and applied them to my daily routine. I found out right away the profound changes that can take place once you alter your mindset. Conversations became easier and I found myself more confident in confrontational environments. I found myself not getting caught up by the little things in life that may have previously been a thorn in my side.

I don’t just endorse books to endorse books. I actually have to believe that the book is good. I have to actually believe that someone can benefit from reading it, before recommending it to a friend or loved one. I’ll let you come to your own conclusions but I will just publicly state that by adopting these techniques my life has changed dramatically for the better. I was able to leave my old thankless job, step out of my comfort zone and begin pursuing an entirely new career path. One that has already begun to yield me success and a brighter, more fulfilling life for myself and my family.

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Marketing for Men

5 Healthier Activities To Replace Watching Football Now That The NFL Sucks



I can remember the days in which watching football was an acceptable pastime. It was a masculine way with which to escape the everyday stresses of work, family, and politics.

Sadly however, those days seem to be rapidly coming to an end. Don’t get me wrong, I enjoy watching ‘roided out, ridiculously overpaid millionaires in tight uniforms, throw a piece of inflatable leather at each other as much as the next guy (sarcasm).

But with social justice warriors replacing athletes and misinformed cucks blatantly ignoring the pleas of NFL fans, the professional football scene is careening out of favor among the average consumer.

So now that Americans are not tuning in to the game on nearly the scale as before what should they do with all that free time?

Well at we have some suggestions for the person who has dumped the NFL and decided replace it with something meaningful.

So here are five replacement options to watching the NSFL (National Snowflake Football League).

Hit the Gym.  

Now that you have hours of free time every week why don’t you fill it by joining a local gym or designating an area in your house as a place for you to exercise. After all, it never hurts to drop a few pounds, increase your metabolic output, and increase your everyday energy level.

Go on a date. 

This can actually tie into point 1 rather nicely. The more time you spend at the gym the more likely you are to come into contact with an attractive, motivated woman. And now that you look fantastic, have more confidence, and more energy(not to mention libido) you have greatly increased your chance at which to land a hot date.

A great way to relieve stress and increase your literacy skills is by picking up a new book. Not a great reader? No Problem. With Audiobooks more popular than ever the selection is fantastic and you can listen to them while doing anything. Including the dishes when your new future ex-girlfriend is hounding you about breaking through gender normative stereotypes (yeah that’s a thing now).

I have used this opportunity to shamelessly plug one of my favorite books in the image above.

Attempt to learn a new skill 

Learning new skills can be very therapeutic as well as broaden your personal and professional horizons. I personally recommend martial arts, shooting firearms(legally), and juggling. Just kidding on that third option. Nobody likes clowns.

Cook a family mealAssuming you already have a wife, kids, or family members that you can stand long enough to eat a plate of low carb spaghetti. Family time is invaluable for enriching your life.

Great conversation starters are…

  • How was your week?
  • Wow, I read this amazing article the other day on Let me tell you about it.
  • Islam is a religion of peace. Let’s discuss why. Just kidding. I don’t recommend this one unless your family is based AF.

You now have all the advice needed to live a completely fulfilled life without the NFL stuck to your hip like a parasitic tick. No more excessive celebration penalties, weak-kneed virtue signalling entertainers, or in your face lefty propaganda. I hope you found this article helpful. Feel free to share this with a friend, loved one, or that weird guy at your work. We all know he could benefit from it.

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