An admixture of mindset and media
I've travelled enough to not get goo-goo eyes for each new city. We all know the type, "OMG! THIS PLACE IS AMAZING I AM GOING TO LIVE HERE." Well. Oh my. Saigon is amazing. I. Live. Here. Saigon has a vibe as all cities do. Saigon has a fair … [Continue reading] about A Day (and Night) in the Life of Saigon
Personal branding and image is big these days. If you talk to anyone in marketing or PR, they'll tell you to create a personal brand and then ensure your conduct is congruent with that brand. If you're a fitness guy, never let anyone see you … [Continue reading] about Live Your Life, Share Your Story
This article will be sort of meta-marketing. I am going to market my books to you while also explaining how to market YOUR books. I have a juicing ebook for sale. As I started my juicing website as a hobby, I outsourced the sales page rather than do … [Continue reading] about How to Write a Long Form Sales Letter (Juicing Book Case Study)
Even though we've never met or communicated, Dave Tate has been a major influence on my life. He currently owns and runs EliteFTS, a powerlifting equipment company. (I bought my Econo Prowler from there.) Because I admire Dave, I'm going to tell him … [Continue reading] about Convert Random Readers into Regular Readers (EliteFTS Case Study)
If you define marketing as getting your message out, which is how I view marketing, then you can learn a lot from DJs. A smart DJ is posting his sets on SoundCloud, is on Twitter or other social media engaging with people who link to him, is making … [Continue reading] about Uplifting Music to Write and Wind Down To (Bonus: Marketing Tips from DJs)