Culture

Watch the video below.

DO NOT count the number of bike jumps. Focus your eyes in the middle of the video.

Post a comment, let me know what you see.

Representative Keith Ellison recognized the error of his ways after Cernovich retained First Amendment lawyer Marc Randazza to represent him in an action against Ellison.

Cernovich was pleased Representative Ellison reversed course and resolved this matter.

Under existing law, it’s unconstitutional for members of Congress to “block” members of the American public on Twitter.

On May 23, 2018, Cernovich retained First Amendment lawyer Marc Randazza to file a civil rights lawsuit against Ellison.

Ellison unblocked Cernovich before the lawsuit had to be filed.

Cernovich has another First Amendment case active before the Second Circuit Court of Appeals.

That lawsuit was joined by over 23 media organizations, as the Reporter’s Committee for Freedom of the Press filed a briefing supporting Cernovich’s lawsuit. The Miami Herald filed their own lawsuit in the lower court, and in their court papers admitted Cernovich’s case was just.

You can support that lawsuit here.

There’s one skill I wish I had learned in my 20s. This skill would have made me an additional millions in the past decade. At least. And probably much more.

This skill, which you can’t learn in any college and university, is Copywriting.

Copywriting isn’t like copyright law. Copy writing is writing ad copy.

Now one problem with learning copywriting is that most people purporting to teach it haven’t actually sold products other than their copywriting courses. They post fake screen shots of income earning for gullible rubes. It’s a shame that 90% of copywriters are giving the other 10% a bad name.

And courses drag you into the weeds on “perfect” copy. But unless your business runs at scale (i.e., it’s massive, and even 1 or 2% optimizations translates into major sales), you don’t need perfect copy.

You need Pretty Good Copy.

What’s pretty good copy? I just made that term up, although someone else has probably used it before. I Googled it and didn’t get any results.

Copy is designed for one goal and one goal only – to get a person to answer a call to action.

A call to action could be:

• making a sale,
• promoting an event,
• getting a person to join your email list,
• getting out the vote,
• getting a person to call his congresswoman,
• returning to your website to read you again.

Copywriting is used by campaigns, fundraisers, and small business owners. You don’t see it as much in big business, as copywriting is a reclusive business. The best people in the business charge a lot, and usually keep a small roster of clients. What you see on TV is “marketing” and glitz, not copy.

Pretty Good Copy hits all six principles of persuasion:

• Reciprocity,
• Scarcity,
• Authority,
• Consistency,
• Liking,
• Consensus.

Why do sales end soon (scarcity) and included testimonials (consensus)? Because those are two proven principles of persuasion.

Authority is demonstrated. If you’re selling fitness products, you show off your body. You also show authority in subtle ways, for example web design. (My site is less persuasive because it’s simple. However my readers here are niche and know me. If I wanted to expand, I’d redesign it.)

You can see Pretty Good Copy in this article I sent today.

It begins:

Amazon Prime Day is a “hallmark holiday,” but that’s never stopped me from shamelessly promoting the best products on the market. Today at the Gorilla Mind store you save 25% off when you enter GP25 at checkout here.

I hit the liking principles by mildly self-deprecating and scarcity by noting the sale ends today. People don’t like to feel like they are being sold, so just put it out there that you are selling them. People like this approach.

I hit authority in an unusual way in the next paragraph. Can you spot it?

Our prices are already far lower than what you’ll find elsewhere. I challenge you to compare the skincare product to what you’ll find at Trader Joe’s, Whole Foods, or a spa. Their products are between $30 and $100. You can buy a 3 pack of Youth for under $30.

Although you may consciously notice the value proposition, I immediately have you comparing Gorilla Mind products to what you find in outlets like Trader Joe’s and Whole Foods. Everyone knows those companies have good products, and you breezed right past that line without realizing you’re putting all three businesses in the same category.

Reciprocity kicks in here:

Gorilla Mind is working on building trust with you by offering top products at below what you’d find anywhere else.

Do you understand why? You’re being told (and it’s true) that you’re getting top products far below market value. You’re basically getting something for free. This triggers the reciprocity principle.

Authority is also demonstrated on this line:

Gorilla Mind hasn’t bought a single ad either. The company’s focus is to grow organically, one customer at a time.

A company that doesn’t have to buy ads must be a good one, right?

Consistency means you want to live up your vision of yourself. This can be high-minded (“I’m the type of person who votes,” and thus a voter drive would have you sign a pledge to vote) or more ordinary, as in this case:

As I’ve said many times, I have no shame in asking for your business. Gorilla Mind makes great products, and you use great products, so why not use Gorilla Mind’s products?

You’re already using products. Why not use these other products? That’s the consistency principle. You’re only being to asked to do something that you already do (or intend to do).

Consensus kicks in with the testimonials.

– “Man, my brain works on overdrive and my face is getting more handsome.”

– “I got this for myself. My girlfriend has since seemingly commandeered it from me. It appears she likes it more than me.”

– “I’ve been taking Gorilla Mind Smooth for one week to see if it’s b.s. or not. All I’ll say is this… I’ve been able to sit still and focus and write one hour a day consistently. I never do that.”

I selected the line about “my girlfriend took my products” as it overcomes a common objection. Can women use the skincare products? Yes of course. Women who aren’t breast feeding or nursing can use the other products, too, although Gorilla Dream is the second best seller for women after the skincare line.

Pretty Good Copy is not Perfect Copy.

There’s a lot to critique about my copy, and a professional copywriter who wanted you to impress you would rip it apart.

There aren’t enough pictures. A video should autoplay. The copy should be longer. (Good copy is often 10,000+ words.) Each testimonial should have a human face next to it. There should be an email opt-in for people who don’t want to buy right now. This email opt-in should retarget users with a coupon or offer. Etc.

Except I wrote the offer in 15 minutes, and spend less than an hour on this article. Which, if you re-read it, you’ll notice is its own form of copywriting. (Meta.)

When you launch a signature product, that’s when you need better than Pretty Good Copy.

• Read this long form sales letter I wrote.

How many “experts” can write persuasive sales copy as an afterthought?

And unlike most “experts,” I’ve done the impossible and sold a lot of books.

• Read Gorilla Mindset today.

(Books are the worst business to be in.)

Who do I recommend for copywriting advice?

• Ben Settle has some excellent books.
• Nabeel Azeez is great as well.

I don’t sell copywriting services or courses.

This article was entirely educational, as it’s something young people need to learn.

It’s a skill I wish I had learned, and it’s a skill you’ll learn in my next book.

Yes, there is another book coming out soon.

P.S. You have a couple of more hours to say 25% with coupon code GP25.

• Use it here.

Human nature hardwired us to give undue attention to hate, and this makes sense. We evolved in smaller communities – the so-called Dunbar number of 150 people. If 10% of people in your community hated you, the odds were high someone would murder you in a “hunting accident.” In a small community, even being hated by 1 or 2 people could be deadly.

We don’t live in small communities, but our minds haven’t evolved to our current environment. Even I sometimes say, “Man, a lot of people hate me.”

Every time I share a link to an excellent skin care product, at least 10 people complain. When people complain, it’s natural to say, “Maybe I should listen to them.”

And as science has shown, what you focus on takes on a greater significance than is rational.

Friends, your haters do not want you to make a living. They want you to be as miserable as they are. Trust me, I know. Have you seen pictures of my haters?

How Facebook changed how I Looked at Haters

Facebook has a feature that allows you to search profiles by email addresses. Haters would post comments under their real email address, and I’d look at them.

To a person, they were gross. We are talking greasy-faced and unwashed. Although I knew intuitively to ignore haters, seeing what they actually looked like crystalized the message.

Criticism vs. Hate?

How can you tell when someone is hating or when they are offering criticism? In theory that’s a challenging question. In reality, critics have the same effect as haters, they are losers, they will destroy your momentum, and they must be banned from every endeavor.

Critics tell you why something can’t be done. How is that valuable advice? Look around and listen to people. Everyone is telling you that your idea will fail.

Where are the people who say, “Great idea. Try it and see what happens. Learn and move forward.”

Critics accomplish nothing.

Avoid them.

You biggest fans speak with their wallets.

People I have never met and who have never even asked me a question in a free AMA (and I which they would) are my biggest supporters.

There’s a lesson here.

High consciousness people aren’t clingy. They are self-motivated and self-starters. They read an article or book, apply it to their lives (which sometimes means they experiment with the advice and modify it to fit them), and then live better.

It’s actually somewhat frustrating to me. I’ve reached out to some major backers of mine and said, “How can I help you,” and their answer is, “Oh, your book and articles changed my life. Thank you.”

The law of attraction online.

Focus on delivering the kind of value that attracts winners.

The people who cause you the most problems give you nothing. The people who help you survive and thrive ask for nothing in return.

An article like the one you are reading is directed to attract a specific kind of person. It’s designed to help people who want to earn a living doing what they love.

Now of course an article like this attracts the dreaded wantrepreneur.

The wantrepreneur will read this and start harassing me with:

• How do I start a blog?
• I want to do what you do!
• Will you promote my blog even though I have never reviewed one of your books or products?

However those who win at this game will find value and end up being a supporter, publicly or privately.

The grouping of readers.

Readers, as in all human behavior, fall into a bell curve.

10-25% are haters and gross people who have no hope, and they want you to feel like they feel.

1% are the lowest of the low, and they’ll stalk your every move and fabricate lies about you, and threaten venues where you host events. Until you’ve reached a level of fame, it’s hard to comprehend what a true dregs of humanity looks like.

50% sort of flail around and waste time asking questions that have been answered, but they aren’t malicious. They simply don’t have the It Factor needed to take control of their own lives. They need reassurance. There is still hope for them, although they can be an incredible time suck and you need to learn how to create boundaries.

• Mindset shift: The best boundary is a paid ticket. If people don’t believe what you offer them is worth more than the cost of the ticket, then you’re wasting their time by responding to them.

10-25% of people can apply what you write and will win. You’ll rarely hear from them.

1% are living at the highest levels. They’ll astound you with their generosity and support.

What if I had listened to my haters?

I launched an internationally best-selling people. Yes, people will complain when you publish a book and sell it.

I’m producing my second feature-length film, which was crowd-funded. My first film was also crowd-funded, and although it didn’t make me any money (it cost me money and a lot of time), it was a valuable learning experience and also a contribution to free speech.

And all of those mistakes made on the first film were avoided with Hoaxed Movie. Hoaxed is receiving incredible feedback from liberals, conservatives, Trump voters, and Hillary voters. We hit the sweet spot. You’ll see once it’s release.

I never would have invested in Gorilla Mind, a separate company from my writing and mindset business. Gorilla Mind offers some of the best lifestyle products in the world, and the skin care product is highly reviewed.

It’s OK to be bummed by the hate.
(For like 30 seconds.)

Focusing on hate is natural, just like a food craving is natural.

Our DNA screams at us, HATE = THREAT. 

Mindset training is designed to reprogram your DNA at the atomic level. Your DNA gives you signal: Eat crappy food (and I am not perfect on this, friends), conform to the group, avoid behavior that draws hate.

If you listen to the haters, you’ll conform to groupthink, and have you taken a look around?

Is that who you want to be like?

I’m one of the most hated people on the Internet, largely because my haters happen to be “journalists,” and thus their lies become part of the narrative.

And this is my life:

• Traveled all over the world,
• Written books,
• Made films,
• Met the most visionary people in the world,
• Reported from the White House,
• Forced a Congressman to resign,
• Family.

Oh and I also am a published legal scholar and etc.

How many of my haters can say the same?

What have the haters accomplished?

There’s a lesson there, friends.

Listening to the haters will leave you broke, depressed, and wondering where your life went.

If you want to be like everyone else, listen to everyone else.

If you want to live a life that is so unbelievable that people call you a liar regularly, find out how in Gorilla Mindset today.

UPDATE: Guilty plea and 1 to 3 years in prison for Jacob Schwartz.

Original story below:

Bill de Blasio aid and well-connected Democrat leader Jacob Schwarz, who was President of the Manhattan Young Democrats, was arrested over 18 months ago for possessing child p-rnography.

De Blasio administration employee, 29, is arrested for ‘having 3,000 photos and 89 videos of child pornography depicting children as young as six months old’

Schwartz was released on $7,500 bail, and has been free since. In fact, no motions have been filed in his case at all, court records reveal.

What is going on here?

Schwartz is facing up to life in prison for the charges, and he has no credible defense against them.

The judge is thus leaving him out on bail as a way to delay the inevitable.

Here are the court appearances in the Jacob Schwartz case. As you can see, nothing is happening. The case is completely stalled.

If you’re a poor defendant, the prosecutor rushes you to trial. If you’re a well-connected member of the elite, prosecutors and judges will let you work the system to stay free.

How connected is Schwartz?

He appeared on CNN to discuss Russiagate conspiracy theories with Chris Cuomo:

Jacob Schwartz argued that Clinton’s campaign should have done more in Michigan and Wisconsin, and said the eleventh-hour letter from FBI Director James Comey about Clinton’s emails played a role.

Yes, that is the same Schwartz who was charged with multiple counts of child p-rnography.

Here is Schwartz with Hillary Clinton’s campaign manager, Robby Mook.

They deleted this picture within 5 minutes of Schwartz’s arrest. We saved it, of course.

Interestingly, no one in the media asked Mook or Clinton about the picture.

And to this day the media calls me a “conspiracy theorist.”

Here is some more mainstream media coverage of Schwartz’ arrest:

• City worker and head of Manhattan Young Democrats cuffed on child porn charges (NY Daily News)
• City worker fired, booted from Democrats group after kiddie-porn bust (NY Post)
• Police: City Employee, Democratic Activist Had Thousands Of Child Pornography Images On Computer (CBS New York)

Where is the “conspiracy theory”? Schwarz was arrested, according to official court records. The news has covered it.

The pictures of Schwartz with Robby Mook are authentic, and Schwartz appeared on CNN to talk about Russiagate.

Now you see why they attack me and want me dead. I am the only one writing about these issues.

Joel Davis, a Columbia student who organized a protest against me, was arrested after soliciting sex with an 8 year old:

Yet behind this virtuous front, Davis was allegedly committing the same types of crimes he claimed to be fighting, federal prosecutors say. On Tuesday, authorities arrested Davis on charges of attempting to sexually exploit a child, enticing a child to engage in sexual activity and possessing child pornography. If convicted, he could face a long sentence.

Davis led a protest march of 200 or so students against me when I spoke at Columbia.

Will Davis’ case disppear, as Jacob Schwartz’s has?