Cerno Book Reviews
Book Fights with Ben Askren
- Zero to One
- Sapiens
- The Culture Code
Influence / Persuasion
- Impossible to Ignore: Creating Memorable Content to Influence Decisions.
- The Power of Glamour: Longing and the Art of Visual Persuasion by Virginia Postrel
- Win Bigly: Persuasion in a World Where Facts Don’t Matter
Business / Success
- How to Fail at Almost Everything and Still Win Big by Scott Adams
- Zero to One by Peter Thiel
- Think Big and Kick Ass by Donald Trump
- The Art of the Deal by Donald Trump
Cultural / Political
- The New Right: A Journey to the Fringe of American Politics by Michael Malice
- The Lucifer Principle by Howard Bloom
- Global Brain
- Hippie by Paulo Coelho
- Antisocial by Andrew Marantz