Mike Cernovich

An admixture of mindset and media

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The Most Hate I Ever Got

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I’ve written about the most controversial subjects of the day, openly discussed ayahuasca, pushed the boundaries of free speech, and been publicly shamed nearly every day of my public life.

A few weeks ago I learned about true hate.

How did I incite outrage from haters and “fans” alike?

I invested in a supplement company called Gorilla Mind.

“Really?!” and “Unfollowed” are common when I post a link to a review of the most effective focusing agent I’ve ever taken.

This doesn’t make any sense to me, as people even get angry when I mention a skincare line.

Are people not taking care of their faces?

The problem with “News People.”

I got into this media stuff my accident. I didn’t grow up watching FoxNews or CNN. I never watched the “media stars” on TV and wished one day to be on there.

During college I studied philosophy and during law school studied under Gerry Spence. My goal was never to make news. My goal was to be the next Clarance Darrow.

The media stuff is all a fun detour to me. I went on 60 Minutes because Shauna told me to. She rarely tells me what to do (smart, choose your battles), so when she feels strongly about an issue, I listen.

During my 20s and 30s, I read books, lifted weights, made money, hung out with friends, and lived an optimized life.

Following the news was a waste of time, because Democrats and Republicans alike all hated America, hated the working class (where I grew up), and hated beauty. Why bother?

Then Trump came along, I rushed in, did what no one said was possible, and even broke some major stories.

I’ve never lost my mindset roots.

As I’ve been pivoting back to mindset and spirituality, people are angry at me.

And that’s because they are angry people.

People on the left and right are gross to each other every day.

I used to think it was all kayfabe or pro wrestling, but no, it’s real. These are hateful, nasty, petty people. It’s not an act. They wake up thinking about hurting people for not being angry.

This guy David Corn has a #1 NY Time best selling anti-Trump out, and he’s a major journalist. He’s clearly sick mentally, and I don’t want to single him out because there are many such cases!

The reason I sometimes look negative is when fighting when people who are actually nasty. Nietzsche’s warning about what happens to those with fighting monsters and all that.

People who know me and met me know I’m only positive.

Haters say I’m “cashing in,” which is stupid because outrage addicts are deadbeats.

People who claim I’ve tried to cash in don’t know much about my business or any business at all.

People addicted to the outrage cycle of the day rarely buy anything, and when they do, they don’t buy premium products.

They self-medicate with booze, fast food, and sugar.

Those who read mindset books attend seminars, back projects, and are supportive.

At the very least, they don’t actively complain when others are building businesses.

Memo to the Whiners and Complainers.

Politicians pander to you because outrage addicts still vote.

I don’t have to kiss up to you, and won’t.

If you wake up every day angry about the world, blame others for your life’s failures, and have a negative mindset, stay far away from me.

It’s unhealthy for me to take in your spiritual energy.

Memo to the Winners and Supporters.

Thank you for all you do.

You are the reason I wake up in the morning inspired and excited and committed to bring you the best news, information, lifestyle, and mindset material in the world.

You made it possible for me to make what will be the best documentary of 2018 – Hoaxed.

You’ve made this amazing and strange and productive life possible, and I will always work every day to bring value to your life.

P.S. You can check out Gorilla Mind products here.

The Most Important Picture of the Year

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If you want to understand more than current affairs, that is, if you want to understand the true nature of humanity, ask as many people as possible what they see in this image of Trump and Merkel.

People who hate Trump will see him losing in this picture. They’ll love it. They’ll share it with their friends.

People who love Trump will see him winning in this picture. He’s being ganged up on, and resisting.

If you can ONLY see one point of view (pro- or anti-Trump), then you are stunted emotionally and lack and understanding of human psychology. You are a victim of fake news, because there is no absolute, objective interpretation of that image. Your confirmation bias (for or against Trump) will reason you backwards to the “correct” interpretation of that image.

There is no accurate answer.

https://twitter.com/Cernovich/status/1005880033615810561

Scott Adams would use this image to illustrate his “two movies” filter of persuasion, which you can learn about in Win Bigly.

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Who Killed Anthony Bourdain? (On Suicide)

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Whenever a high-profile person like Anthony Bourdain commits suicide, the worst people in the world pass along the suicide hotline in between tweets calling people they don’t like feckless c-nts. Anthony Bourdain is dead, because we killed him.

Turn on the television or fire up the Internet. Who is spreading a message of positivity and love?

Kanye did, and the media tried to kill him.

Talk about suicide and how men are 3.53 times more likely to commit suicide than women are. Watch what happens.

What are you, some creepy MRA who thinks men are oppressed? Gross!

If you talk about male suicide rates, you’ll be added to a hate watch list, targeted by the SPLC’s unstable readers. That’s not an exaggerated risk.

DC shooter wanted to kill as many as possible, prosecutors say

Corkins — who had chosen the research council as his target after finding it listed as an anti-gay group on the website of the Southern Poverty Law Center — had planned to stride into the building and open fire on the people inside in an effort to kill as many as possible, he told investigators, according to the court documents.

Women are depressed, too, and you can’t talk about why.

You can’t say that it’s unreasonable to expect a person – male or female – to “have it all.”

You can’t say that biological reality can’t be ignored.

You can’t say anything today, because one wrong word summons a mob to destroy your life and your family.

We can’t talk about anything today, because talking to the wrong people means you’re normalizing them.

A female acquaintance of mine gets attacked because she said I was one of the few people to never mansplain to her. That wasn’t high praise, but people are angry, and some say she’s normalizing me.

Yes, I, a world-famous public figure, needs normalized. Because? Well they never offer a because.

Tribalism means you can’t talk to people your in-group doesn’t approve of. You must join a tribe and destroy anyone not in your tribe.

We don’t talk. We call each other c-nts and worse. We scream at each other. We celebrate when Trump Tower is set on fire. We tell people to kill themselves. We add people to hate lists. We dox people. We complain when Kim Kardashian goes to the White House. We cheer “Mueller Time,” not stopping to think whether those prosecutorial abuses might be used against our side. We don’t celebrate pardons. We won’t work with people we don’t like.

This Energy creates a garden of suicide.

What seeds are we planting?

Are we watering and growing flowers?

Or are we growing hemlock?

It’s clear what Energy we are sending out. We are reaping what we have sown.

Suicide rates are up 30%.

Suicide rates are up by 30 percent across the nation since 1999, federal health officials reported Thursday. And only about half the people who died by suicide had a known mental health condition, even though depression had been thought to be the major cause of suicide, the Centers for Disease Control and Prevention said.

“Cernovich, you’re a terrible person!”

Many people who tangled with me have their own complaints, and there’s some reasonable responses.

First, don’t assume you know the full story about people I’ve “attacked.” One person who loves to claim he’s a “victim” of me sent his followers to harass me, and his followers send threatening messages about my child. This “helpless victim” never apologized for this to me, never disavowed it, and in fact told my wife that we “weaponized” our child (by having pictures of her and I together) and thus deserved whatever we got. To this day he continues to stalk and harass me, and there’s an open criminal investigation into him.

Second, you’re right that I should never have even addressed the toxic people out there. Swimming in a sewer leaves you covered in sh-t. Live and learn.

Third, you have to go back a long way to really find something unusually mean (by Internet standards, don’t judge me when your allies are in the streets trying to kill people), and most of the satirical stuff people dig up never even had a wide audience until people amplified it. (Isn’t that ironic?)

That said, I am making my own commitment to spreading the right Energy. I recently reached out to two different people who, while engaged in debate, I crossed the lines in terms of making personal attacks. These were private conversations.

I have also been reaching out privately to journalists who lie about me rather than put them “on blast.” Often the journalist is a sociopathic liar, and has no interest in truth. A couple of times, though, the person realized the error or at least saw my point of view, and we had a human conversation.

If you’d like to do something productive rather than post the suicide hotline for cheap Retweets, you should start a conversation.

Reach out to someone.

If Anthony Bourdain had seen the outpouring of support he’s received today in death, maybe he’d had chosen to live. Reach out to someone today. You never know who needs it.

Who should you reach out to? It doesn’t matter, because you never know.

I sent one of my film directors a nice message to pass along to our cinematographer. The cinematographer strikes me as a happy guy. He’s young, physically fit, and engaged to be married. How could that guy ever had a bad day? You never know. Maybe your kind words will make a difference.

Worst case, the person you reach out to rolls his or her eyes at you, because people have trouble accepting compliments.

Think about this.

How do you respond to compliments?

You probably don’t know how to, because kindness is rare.

Everyone wants to complain and nit-pick today. Everyone is hooked on outrage. We love to hate.

Let’s choose to love to love.

Starting today.

How to Become Who You Are

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“Who are you?” is the fundamental question of your identity, and your identity is a collection of stories that you are telling or that others are telling about you. Everyone is a collection of stories, and not everyone’s story begins in a positive place.

Many stories begin in a place of hurt or trauma.

Others have a more ordinary story, which can be profound in its own way. I’m a … [husband / wife / doctor / construction worker.]

Some let their stories limit themselves in ways they aren’t even away of. A friend once told me he wasn’t able to sell, because, “I’m British, and that’s not what we do.”

He had a story about being British. That wasn’t his story. It was a story someone else told him, and this story stopped him from living as he liked.

What if you could re-write your stories? What if you could turn painful memories into sources of power?

You can, and in fact many already have.

Gorilla Mindset was a major success, and it’s has a long-awaited sequel on the way.

The Story of I – Rewriting Your Personal Story

In front of a live studio audience in Los Angeles, we filmed our best material on mindset, story telling, and reinvention.

The Story of I – Rewriting Your Personal Story reinforces the most important lessons of Gorilla Mindset, and then takes you on an entirely different journey.

The Story of I comes from my obsession with understanding and explaining human consciousness, and is a tip of the hat to one of the most influential books I’ve read – The Mind’s I.

There’s a concept in The Mind’s I and Gödel, Escher, Bach known as a strange loop.

What is a strange loop and what does it have to do with mindset? You’ll find out in The Story of I.

Although The Story of I is serious work, we also have to manage some fun.

I even answered one of the most frequently asked questions: What is Gorilla Mindset and why did you name that your book?

The Story of I is broken into 18 parts.

PART 1 – INTRODUCTION
1. “Stop Worrying”
2. The Strange Loop
3. What is Mindset?
4. Childhood
5. The Click and The Snap

PART 2 – MINDSET APPLIED
6. The Power of Self Talk
7. Focus and Framing
8. Mindfulness

PART 3 – MINDSET EXPLORED
9. Vision
10. Lifestyle
11. Skill
12. Story
13. Identity
14. Money

PART 4: AUDIENCE Q&A
15. What does Gorilla Mindset mean?
16. How Do You Physically Re-Write Memories?
17. What if everyone believes they can shape reality?
18. How do you pick yourself up out of being down?

The Story of I also answers a question people ask me often.

What if I’m wrong?

The Story of I is Now Available for Pre-Sale!

 

You can pre-order the course here.

If you’d like a group call, go here.

For a private video call, go here.

Why I Blocked You (Don’t Take it Personal)

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Nit-picking or mansplaining. Yes, “mansplaining” is real, and it’s annoying. I have the smartest people in the world on speed dial. (Do people even use “speed dial” anymore?) You’re not telling me something I don’t know or can’t find out. Tedious But actually dudes get blocked.

Monomania. Global warming people are like this. You are welcome to your pet issues. You don’t need to let me know that THIS IS THE MOST IMPORTANT ISSUE OF ALL TIME WHY AREN’T YOU COVERING IT.

Demanding I cover what you want me to cover. I have a bi-weekly private conference call with supporters where people can ask me any question they like. Jumping into a video and ordering me around is not on the menu.

  • If you’re a supporter and don’t have my Member’s Only email, contact me here.

Not supporting Gorilla Mindset. It’s my life’s work. I’m proud of it, and the good its done for the world. If you don’t like my plugging it, I’ll do us both a favor and ensure you never see that happen again.

Correcting a typo. I don’t care. If typos bother you, don’t read. Often what you consider a typo is strategic, as typos increase engagement because people have to stop to focus on them. Other times a typo is an inside joke. For example I blocked a guy who “corrected” me for putting “Melanie” in a title about the First Lady. This was a joke about Trump’s typo from a while back. You didn’t get the joke. You got blocked.

  • Also, on average, I get 4,000 @ replies and comments a day. Four thousand. Weeding out typos for substantive comments is time consuming.

Spamming me links to your site. Who taught people to do this? It makes no sense to me. It’s bad human behavior.

Offering me unsolicited advice. It’s boring. I live my life with a high level of consciousness and deliberation. Just because YOU don’t understand something doesn’t mean I haven’t carefully considered it.

Whining about Gorilla Mind line of products. I invested in a company, which makes amazing products.

It’s top quality and a way better value than what you’ll find elsewhere.

Complaining about something. Bye!

Don’t take it personal.