Mike Cernovich

Two weeks ago Cernovich joined professional heavyweight boxer Ed Latimore and movement and fitness expert Alexander Cortes in New York to debut some of his new mindset material, in addition to the timeless concepts from Gorilla Mindset.

How people described the seminar:

• Not quite what I wanted but somehow exactly what I needed.
• Helpful and eye opening.
• I think I took about six pages of notes!
• Incredibly practical. The presenters all drew from experience and their own struggles to demonstrate how they dealt with it. Along with their mindset.
• Intimate, good balance of positive reinforcement and harsh reality. Time flew by.

What people learned:

• I confirmed that the answers are inside of me and I need to stop looking to external things to answer them. (Plus I got some good guiding questions.) Also I liked the opportunity for adventure.
• The seminar encouraged people to get out of their comfort zone and confront their mindset head-on. At the same time, there wasn’t any B.S. like dancing around to help network with each other (cheesy). Another underrated quality about the seminar was that in my opinion, it was a humorous and lighthearted environment. I mean this in the best way, of course.
• Humorous and lighthearted aren’t the correct words to use here, this seminar was authentic, and more importantly, it held a positive atmosphere for everyone there.
• Not only did the seminar go through content from Gorilla Mindset, but what’s coming next. Combining everything that was said, the power of writing your own story versus accepting the different scripts society or culture or others write for you. Hearing how each speaker has overcome adversity has opened my mind to more possibilities in my own life.

The biggest issue people had was with time management.

• Wish there was more time. It did not feel like 4+ hours. I wanted to hear more from Alexander and have Mike answer a few questions as well. Mikes perspective and mindset is great
• Organizationally needed improvement. Also Mike Cernovich is great, IMO, one of the top thinkers of out time, but I felt he got a little too into telling his own situation. Lessons through story telling is very effective but some of the experiences are far outside of where most attendees are in their life.
• I would love to see it in a weekend retreat form so that likeminded people could mingle and there would be more time for the presentations as well as maybe some time in between to digest all the information and then followed by Q and A session.

More mindset seminars are coming soon.

Our New York event was excellent, although I prefer to keep our seminars smaller.

My current thinking is to have fewer, smaller events. Yes, this is more effort for me. One event with 500 attendees is the same amount of work as one event with 50 attendees.

We are doing transformative work, and smaller groups lets me pivot into new material.

What most don’t understand is that I never go into a seminar with a script. I read the crowd, and get their permission to cover topics.

Yes, you need the permission of your audience, a skill I learned from Gerry Spence’s trial lawyers skills seminar. He was of course talking about getting the permission of the jury, and a crowd is no different. People who attend one of my seminars, like a jury, must be persuaded.

Story telling, empathy, charisma…The principles are the same.

It would also be boring to have the same event each time. We like to keep it different.

Some people have attended 5+ seminars with me, and agree that each one is unique.

The Gorilla Mindset Network is also coming soon.

If you submitted an application, expect to hear from me this week.

Thousands of people have improved their own symptoms of various mental conditions through the use of an inexpensive over-the-counter supplement I used and wrote about. This is not medical advice, of course, and people must make their own choices.

Here is the latest case study:

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A little background here before I begin with the test results. I’m 37 and at age 15 I contracted mononucleosis on a trip with my Dad. I was prescribed a high dose of Prednisone to cure the mono, and at age 16 I started developing symptoms of bipolar manic depression and chronic anxiety attacks.

I’ve been on medication for both issues since then. I continue to take those medications. I had never heard of NAC until I visited Cernovich.com, and had never considered high doses of GABA for anything until I saw you talk about it on your Twitter feed.

Being in a bad spot last month I said “f-ck it,” went and purchased the Jarrow NAC you recommended, and got a large container of 700mg GABA capsules to boot. I told you I’d get back to you in a month with the results.

Dosing: Two Jarrow NAC tablets a day, once in the morning on an empty stomach, and one around 4-5 PM EST. Two capsules GABA (1400 MG) in the morning and at night. Add an extra 1400 MG if I know it’s going to be a high anxiety day,

As with any brain/body hack, your mileage may vary.

After 30 days here are the results:
1. I sleep better. I’ve never really slept great until I started with the high dose GABA. It does damn wonders for someone who never really dreams and has poor sleep quality.

2. Less stress at work and at home. My job requires me to be fairly people friendly, but I’ve been quite the curmudgeon until the last month. Now I just don’t worry about anything and my positive energy spreads to my business partners, my employees, and the public groups we work with.

At home I don’t stress over a damn thing anymore. I used to wake up grumpy and come home grumpy. Now I just focus on being happy which makes everyone in the house happy.

3. Sex life goes through the roof. Turns out my wife doesn’t really care for curmudgeonly behavior. It turns her off. When I’m happy and courteous and grateful she wants more sex. With two kids and zero energy after work it’s a win-win!

4. Better mental clarity. I used to have to take 200 mg of Modanfil a day just to function cognitively at the best levels, Mike. Now the Modanfil is like the pill in Limitless–I take it if I want to, but I don’t need it anymore.

5. Reduction in mood swings. Bipolar disorder’s primary bitch is that you have these manic highs and depressive lows. I swear the NAC has done better for me than the doctor prescribed Lamictal ever did. At the very least it’s a great compliment.

6. Better performance under high stress scenarios. So I hate a couple of things that are everyday tasks with wrinkles. These would be things like getting groceries in the rain or picking up my kids in the rain. Some days at work I know there’s going to be a ton of tension due to the amount of surgeries my wife will perform. An extra dose of GABA means I perform better in these situations.

7. Less Benzo Dependency. I was prescribed high powered Valium (10 mg 3x daily) for my anxiety attacks. In the last 30 days I’ve taken one. Previously I was at 3x per day each month.

Mike, thank you for suggesting I try NAC and high dose GABA. It’s a small, inexpensive brain hack that’s done wonders for me and mine. I continue to tell people they may not like you, but your advice never steers people wrong if they listen.

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A few notes from this case study:

No one – including me – is saying anyone should quit taking medications. N-A-C is a well-researched augment. Find those studies here.

That said, many people have reduced their medication load under a doctor’s supervision. I get messages like the above post daily. Most aren’t as careful and well-thought out. Every day people say their lives have changed due to the information found at Cernovich.com

Here are two other messages from the past hour, one via Twitter and another via email:

• “You are one of the (around 10) people that has made me change the course in my life. Reading Gorilla mindset (kindle-version) was very helpful.”
• “Mike, I appreciate everything you do. I think your book helped me. I haven’t told anyone this but I was diagnosed with thyroid cancer a year ago. Had total thyroidectomy and neck dissection. As of now, all tests indicate that I am cancer free. I think your book helped me maintain a positive mindset since then.”

We are changing lives every day, and thank you for your messages!

It astounds me that people who are desperate won’t try a simple supplement like N-A-C. This is a mindset issue. “Doctor, heal me!” This passive mindset will lead to suffering.

Most people live a passive life, and wait for stuff to happen for them, or for people to give them the keys to the kingdom. You must actively seek out answers unique to your situation.

I don’t sell Jarrow’s N-A-C. It’s what I take. I gain nothing other than your goodwill by recommending it.

Although Gorilla Dream contains 500 mg of GABA, the high dose I wrote about and use myself comes from another company, NOW FOODS, which I have no connection to.

• Read: Trying High Dose GABA and Feeling Great.

As always, do your own research and nothing here is medical advice.

And if you want to have a better, healthier life, go buy Gorilla Mindset today.

To celebrate the three year anniversary, Gorilla Mindset (Kindle edition) is discounted for 99 cents.

• Buy Gorilla Mindset here today.

The sale will end tomorrow.

The Story of Gorilla Mindset.

Three years ago I press “publish” from a beach in Koh Samui, Thailand. I had just moved from Saigon, Vietnam, where I recorded the audiobook for Gorilla Mindset.

I was hoping to sell 10,000 copies of Gorilla Mindset in its first year.

For those who don’t know the book business, well, 10,000 copies was a wish or dream.

The average book sells 500 copies in total.

Books are the worst business to be in. Do not become a writer. Do not sell books. Unless you can’t not write.

You all blew me away, and Gorilla Mindset has exceeded even my unrealistic expectations.

Three years later and Gorilla Mindset is closing in on 100,000 copies sold.

And it keeps selling.

Every day.

Thanks to all of you.

After the book came out, you demanded seminars.

Gorilla Mindset Seminars have been held all over the world since the release of Gorilla Mindset.

My first seminar was on October 19, 2015 in London.

We’ve held Gorilla Mindset seminars in:

• London,
• New York,
• San Francisco,
• Los Angeles.

Seminar attendees have this to say:

• “Wish there was more time. It did not feel like 4+ hours. I wanted to hear more.”
• “I like the central theme of identity and narrative.”
• “It cleared up some of what I need to work on for what I will name ‘phase 2’ for me.”
• The team was so genuinely supportive as I entered that I realized I could just relax. How rare, I realized!! Then the other participants were all positive, open people
• It was divided into different sections with different speakers. It gave a natural flow and allowed a break so one person was not on stage for the entire time
• The crowd participation was great. The community of people I was able to meet and stay in contact with. And of course the material that was covered was solid and didactic.
• Quality and applicability information presented
• Enjoyed it’s thematic simplicity…..Rewrite your story, and define yourself as the person in the story….Not letting a negative experience or other people define yourself…
• I liked that it was interactive and more conducive to meeting people.

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Gorilla Mindset has been highlighted over 200,000 times.

Gorilla Mindset has been highlighted over 200,000 times, which is a lot of highlighting for a book you can read in two and a half hours, and Kindle offers a feature letting you see the 10 most popular highlights. Why were these passages heavily highlighted?

“To get more out of life, you must get more out of yourself. You must take personal responsibility for your thoughts and emotions. You must stop blaming the system. Your days of looking outside of yourself for answers are gone.

Most people, myself included before learning about mindset, tend to passively accept moods. We just sort of went through life feeling a certain way. Some of us felt bad, others felt good, and that was the way life went. Accepting personal responsibility for your thoughts and emotions is a huge shift.

“Gorilla Mindset shift: I am going to take an active approach to managing my state of mind.”

Of course, accepting personal responsibility for your thoughts and emotions isn’t much help unless you know what to do next.

“Now, imagine you believe the world is abundant. The world is one of endless resources and unlimited potential. What you do matters. Your choices matter. You matter. Each day is a new day full of infinite possibilities.

Shifting from a mindset that resources are scarce and you had better “get yours” to one of long-term planning and goal setting is one that eases your stress and helps keep you focused on your vision.

“Gorilla Mindset shift: Treat yourself like a treasured and trusted friend.”

We don’t treat ourselves well, especially when making mistakes. Sometimes life does suck and may seem like it’s over, but is that what you’d tell a friend? Taking the long view (abundance mindset) and advising yourself as you’d advise a friend are fundamentals to a proper mindset.

“Am I choosing, in this moment, to be the type of person I want to become?”

Checking in regularly ensures that you’re aligning your habits with your visions. What are you doing right now? And will that bring you closer to the vision you have for yourself?

“Imagine your consciousness is the judge or jury, or parent or friend that you must persuade. You want your conscious mind to believe in you. Framing is how your mind perceives whatever situation you are in. Framing is how you choose to think about, and thus perceive, a challenge.”

Framing is how you choose (remember, your thoughts and emotions are your personal responsibility) to view problems. Take a crisis as an example.

We’ve all had a life crisis, where everything seemed to go wrong. Crises, as bad as they seem at the time, are also a focusing agent. What are you afraid of losing most? That shows you your priorities. (Chances are, when you’re going through a crisis, you’re afraid of losing your family and friends, and you realize most of the stuff you cared about didn’t matter, and actually served as a distraction from what you value most.)

Once the crisis has passed, ask yourself if you’re losing focus.

Now that doesn’t mean a crisis is “good.” Let’s be honest. Terrible stuff happens in life. Yet choosing to view an event as terrible is a choice you make. There is no objective truth to how you emotionally interpret a process a situation.

“Gorilla Mindset shift: Reframe the issues. Choose to focus on how the difficulty you’re facing will make you stronger, more intelligent, more emotionally complex, or more resourceful.”

Spiritual growth requires emotional pain. I wish there were another way. It breaks my heart to tell you that you won’t be an emotionally complex, fully-integrated person without trauma.

Nearly every high-achievement person you look up to has been through some screwed up circumstances:

In 1962, the psychologist Victor Goertzel and his wife, Mildred, published a book called “Cradles of Eminence: A Provocative Study of the Childhoods of Over 400 Famous Twentieth-Century Men and Women.” They selected individuals who had had at least two biographies written about them and who had made a positive contribution to society. Their subjects ranged from Louis Armstrong, Frida Kahlo and Marie Curie to Eleanor Roosevelt, Henry Ford and John D. Rockefeller.

The Goertzels found that less than 15% of their famous men and women had been raised in supportive, untroubled homes, with another 10% in a mixed setting. Of the 400, a full 75%—some 300 individuals—had grown up in a family burdened by a severe problem: poverty, abuse, absent parents, alcoholism, serious illness or some other misfortune. “The ‘normal man,’ ” the Goertzels wrote, “is not a likely candidate for the Hall of Fame.”

Successful people lie about the hardships because showing vulnerability is seen as weak. But there’s a good chance the people you’ve read about were abused, had abusive parents, and had an emotional breakdown of some sort.

Thus, if you’re in a bad situation, you can reframe that as an opportunity for personal and spiritual development.

“Gorilla Mindset shift: Check into your body by using self-talk to understand what your body is doing and feeling in the present moment.”

“Gorilla Mindset shift: Walk with a purpose by talking to yourself as you walk, about how you are walking.”

Who reads mindset books? Introverts. Who lives inside our heads and often stumbles around and doesn’t focus on the physical world? Introverts face specific challenges, and Gorilla Mindset shows you how to overcome them.

“There’s no place I’d rather be. There’s no one else I’d rather see.”

Sometimes we do have specific places to be, and when we do, we need to be checked in. I remind myself, “There’s no place else I’d rather be.” Even if it’s not exactly true in the moment, if you must be there, why not tell yourself that?

What Others are Saying about Gorilla Mindset

Gorilla Mindset has over 1,000 reviews on Amazon alone, and over 1,200 on Audible. Here are a few of the thousands of reviews:

• “It’s a short read (took me about 2 days of serious reading), but every bit of information in this book is important and worthy of our consideration. Mike does a great job of cutting things down to what is absolutely essential.”
• “Interesting read and very practical advice. The author seems to create a lot of controversy but I see nothing negative about what he is suggesting in this book and find the advice to be very useful. People want to discount his advice because of his political opinions? Their loss.”
• “Highly recommended for both sexes! Got this for myself, but my husband loved it too. I can’t wait to read it again.”
• “This book has the potential to change your life, if you choose to apply the strategies and concepts. This book helped me with stressful situations at work, and allowed me to realized my full potential to make sales, make money, feel in control of my personal life, and maintain a healthy body.”
• “This book tells you how to change your life not just motivational techniques. Some books are nice in the way that they make you feel good and mushy when you’re done reading but the biggest difference I noticed with this book is that a tells you exactly what you need to do to change your life in a step-by-step format with worksheets.”

What people are saying about Gorilla Mindset Audio

The audio book format of Gorilla Mindset has over 1,200 ratings, with a 4.4 star review.

• “For those who are serious about getting more out of life Gorilla Mindset is a series of mindset and lifestyle shifts that you can adopt in your life to get more of what you want. The audiobook helps you take your Gorilla Mindset training to the next level if you are working the paperback/kindle as well.”
• “Valuable Life Changing Information This book provides the high points of $10,000+ I have spent on information and seminars and 100s of hours in time learning this info along with podcasts from health gurus. You are doing yourself a massive disservice if you let Cernovich’s political positions sway your decision not to purchase this book. This book should be mandatory reading for any male just out of college.”
• “Dude, this was amazing. Even though I know lots about fitness etc. you kind of reminded me of few things and still managed to motivate towards better. Regarding mindset, its a whole new world to me. Mike, great book.”
• One of the best if not the greatest book on mindset This book is everything you need to get your mind and body right. With the addition of this audiobook you can hear Mike the same way he delivers on his podcasts.

How to Get a Free PDF of Gorilla Mindset.

Everyone who buys Gorilla Mindset in any format receives a free PDF version of the book.

• Go here to claim your free PDF.

Step 1. Buy Gorilla Mindset in print or on Kindle.

Step 2. Find the password, which you’ll use at checkout.

Step 3. Click this button

Step 4. Click on the Add Promo Code button. Enter the password.

Step 5. Receive your free PDF via email.

Buy Gorilla Mindset today.

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What if you already own Gorilla Mindset?

If you already own Gorilla Mindset, you have my thanks!

And if you like Gorilla Mindset, you’ll love the line of products launched by a gorilla company called Gorilla Mind.

Check those out here.