An Honest Book Review of Mike Cernovich's Gorilla Mindset - Mike Cernovich
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An Honest Book Review of Mike Cernovich’s Gorilla Mindset




The first time I heard of author, filmmaker, and journalist Mike Cernovich, I had stumbled across a youtube video about a year ago. I quickly found myself laughing at his direct, sometimes over the top analysis of life, the world, and politics.

What kept me watching was that he was humorous and witty, yet actually had a message that struck home. I watched his videos for a while and found that when I trolled his comments I kept seeing a book title pop up in the discussion.

Gorilla Mindset? What is that? When I read the description online I thought, “I wonder if this is one of those gimmicky, generic self-help books that I used to see on late night infomercials?”

But after watching Mike’s other content online I decided that I would buy the book. If I didn’t like it I still knew that the funds may help to support the broader message that Cernovich was spreading. So I showed my support by buying what I like to call “culture war bonds.” I started with the Audiobook. I am a busy guy and sometimes it is hard for me to find the time to sit down and read a book. But I can almost always find time to listen to one. Whether I am at work or in the car, audiobooks make it easy for me to keep up on my reading list, even on the go.

After I ordered the book I put in my cheap knockoff earbuds and pressed play. I was immediately greeted with that signature Cernovich voice that I had heard countless times on YouTube.

I quickly realized after listening to a couple chapters that this was not like other self-help books. It was a direct, concise, and common sense approach to changing not just my behavior habits but also the way in which I was choosing to view the world. I have never been a gym rat and still don’t work out nearly as much as I should, but the book contained a lot of small things about my health that I had never considered before. Things that are very easily adopted and implemented with almost no disruption to my current daily routine, and still yield measurable results.

What really struck me was the way at which Mike chose to define the “Gorilla Mindset.” I have always considered myself more of a cerebral person over a jock-type guy. I’ve read books explaining the importance of self-reflection and setting goals, mental and physical. But the way Mike breaks it all down in simple, easy to understand language really made it absorbable. I learned things in the book that still affect my outlook on life, and that helped shape the way at which I choose to manage the everyday stresses that I face.

I adopted a few of the techniques and applied them to my daily routine. I found out right away the profound changes that can take place once you alter your mindset. Conversations became easier and I found myself more confident in confrontational environments. I found myself not getting caught up by the little things in life that may have previously been a thorn in my side.

I don’t just endorse books to endorse books. I actually have to believe that the book is good. I have to actually believe that someone can benefit from reading it, before recommending it to a friend or loved one. I’ll let you come to your own conclusions but I will just publicly state that by adopting these techniques my life has changed dramatically for the better. I was able to leave my old thankless job, step out of my comfort zone and begin pursuing an entirely new career path. One that has already begun to yield me success and a brighter, more fulfilling life for myself and my family.

Marketing for Men

WATCH: Male BuzzFeed Staffers Discover They Have Testosterone Levels Of 12 Year Old Boys



The crew over at BuzzFeed decided to tempt fate in a segment of “The Try Guys.”

The cast had their testosterone levels measured. Anyone who has seen the show shouldn’t be all that surprised that the crew came out with VERY low levels.

Jim Hoft of The Gateway Pundit reported, “The man-boys at BuzzFeed scored extremely low when compared to a normal male.” Hoft continued, “In fact their testosterone levels closely matched those of a 12 year-old boy.”

Hoft also posted the testosterone table, and so will I.

For reference material here is the video in which they undergo the test. WARNING: Viewing this video may lower testosterone levels… I am purely speculating.

This is shocking if one is familiar with their other works including titles like, “The Try Guys Try Drag For The First Time” or “The Try Guys Wear High Heels For A Night.”

Don’t get me wrong, I am all for all types of males being represented in media. I am glad that BuzzFeed has cornered the market on beta males. It seems to fit their image.

Gateway Pundit

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Marketing for Men

5 Healthier Activities To Replace Watching Football Now That The NFL Sucks



I can remember the days in which watching football was an acceptable pastime. It was a masculine way with which to escape the everyday stresses of work, family, and politics.

Sadly however, those days seem to be rapidly coming to an end. Don’t get me wrong, I enjoy watching ‘roided out, ridiculously overpaid millionaires in tight uniforms, throw a piece of inflatable leather at each other as much as the next guy (sarcasm).

But with social justice warriors replacing athletes and misinformed cucks blatantly ignoring the pleas of NFL fans, the professional football scene is careening out of favor among the average consumer.

So now that Americans are not tuning in to the game on nearly the scale as before what should they do with all that free time?

Well at we have some suggestions for the person who has dumped the NFL and decided replace it with something meaningful.

So here are five replacement options to watching the NSFL (National Snowflake Football League).

Hit the Gym.  

Now that you have hours of free time every week why don’t you fill it by joining a local gym or designating an area in your house as a place for you to exercise. After all, it never hurts to drop a few pounds, increase your metabolic output, and increase your everyday energy level.

Go on a date. 

This can actually tie into point 1 rather nicely. The more time you spend at the gym the more likely you are to come into contact with an attractive, motivated woman. And now that you look fantastic, have more confidence, and more energy(not to mention libido) you have greatly increased your chance at which to land a hot date.

A great way to relieve stress and increase your literacy skills is by picking up a new book. Not a great reader? No Problem. With Audiobooks more popular than ever the selection is fantastic and you can listen to them while doing anything. Including the dishes when your new future ex-girlfriend is hounding you about breaking through gender normative stereotypes (yeah that’s a thing now).

I have used this opportunity to shamelessly plug one of my favorite books in the image above.

Attempt to learn a new skill 

Learning new skills can be very therapeutic as well as broaden your personal and professional horizons. I personally recommend martial arts, shooting firearms(legally), and juggling. Just kidding on that third option. Nobody likes clowns.

Cook a family mealAssuming you already have a wife, kids, or family members that you can stand long enough to eat a plate of low carb spaghetti. Family time is invaluable for enriching your life.

Great conversation starters are…

  • How was your week?
  • Wow, I read this amazing article the other day on Let me tell you about it.
  • Islam is a religion of peace. Let’s discuss why. Just kidding. I don’t recommend this one unless your family is based AF.

You now have all the advice needed to live a completely fulfilled life without the NFL stuck to your hip like a parasitic tick. No more excessive celebration penalties, weak-kneed virtue signalling entertainers, or in your face lefty propaganda. I hope you found this article helpful. Feel free to share this with a friend, loved one, or that weird guy at your work. We all know he could benefit from it.

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Marketing for Men

How to Survive a Public Shaming



Online hate mobs, usually formed by Gawker writers and social justice bullies like Anil Dash, ruin lives. They get people fired from jobs, and in the case of Justine Sacco, they send mobs of people to threaten women with rape.

I was publicly shamed. I got a full treatment on Gawker’s front page. Some idiots did an MSNBC special on me. Newsweek and other mainstream publications attacked me. What happened? Did I cry? Did I have a nervous breakdown?

I’m still standing and laughing. In fact, my counter-attacks received more views than the attacks on me.

My YouTube challenging Sam Biddle to a charity boxing match – 110,000 views.

Mike Cernovich challenges Sam Biddle the bully

My article “apologizing” for my “mean Tweets” – 30,000 views.

Mike Cernovich online shaming

My article showing how I played Sam Biddle is the #2 search result for his name – 25,000 views.

Sam Biddle page views

My Twitter stats when I am active on Twitter – 17,600,000 impressions a month.

Screen Shot 2015-06-12 at 1.50.50 AM

They say it’s wrong to be a poor sport, but whatever. You don’t play by any sporting rules.

I won. I played your game and beat you.

But if you want to play again, you know where to find me.

However, there’s a caveat. You need a big platform. Nobodies like Chris Kluwe try challenging me, but he can’t bring me enough page views to justify an appearance by yours truly.

I can move the needle, even at my own platforms. On a larger platform the ratings would be huge.

If you want a shot at the champ, you gotta set it up in Madison Square Garden.

P.S. I also laid out the blueprint for everyone else.

People are sick and tired of SJWs and their online hate mobs. Do not back down. Do not apologize. Do not quit your job. Stand your ground and fight.

I won and will continue to win.

You can do the same.

Do not apologize.

Do not quit your job. Make your employer fire you if it comes down to it.

Get your message out.

I’m just a regular guy who was tired of bullies like Sam Biddle and Gawker ruining lives.

You don’t have to be the greatest writer in the world to get your message out.

You simply need to take a stand. There are millions of others who will have your back. You are not alone.

Reach out for help. If a hashtag is formed around your name, tens of thousands of anti-bullying advocates will crash it.

P.S. Go Full Gorilla.

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